Mr. Ettinger brings extensive technology law expertise to his clients, drawing on his work counseling early-stage technology clients in private practice, and as in-house counsel.  In the last six years, he has helped to launch some of the leaders in new technology: DeviceScape (wireless networking), Connexus (online advertising), PacketHop (MESH networking), PowerSet (Internet search), Social Concepts (social networking), and others.   In addition, he has helped other leading companies develop and deploy their products: Tak Imaging (Imaging semiconductors), Birkenstock (on-line retail), Digital 5 (entertainment networking, acquired by Macrovision), Data Circle (healthcare software), and Keri Systems (facility security systems). 

Mr. Ettinger previously served SmartAge Corp. as its chief corporate counsel.  There, Mr. Ettinger crafted and negotiated strategic alliances and business development agreements with AT&T, AOL, CommTouch, DoubleClick, Excite@Home, Go (Infoseek), iMall, NetObjects, Screaming Media, Trellix, Virtual Communities, and other companies. In addition, he concluded over $47M in private financings led by Accel Partners and Softbank, and the filing of the company's IPO in March 2000.

Prior to joining SmartAge, Mr. Ettinger represented high-technology companies as an attorney in the Silicon Valley office of Pillsbury Winthrop LLP (former Pillsbury Madison & Sutro LLP) in its Corporate Securities, Technology and International Transactions practice groups. His practice focused on strategic alliances, business development, intellectual property transactions, financings and technology-related law.

Before becoming an attorney, Mr. Ettinger programmed the first unclassified database to track nuclear proliferation as a staff member of the Center for International and Strategic Affairs (CISA). Later as a Systems Consultant with AT&T Computer Systems, Mr. Ettinger managed the technical integration of complex computer systems and networks, and marketed computer systems and consultancy services.

Mr. Ettinger earned his Juris Doctorate in 1994 from Boston University, where he founded the Boston University Journal of Science and Technology Law.  He also completed studies in international intellectual property at Oxford University.  Mr. Ettinger earned his Bachelor's degree at the University of California, Los Angeles, with studies at the Hebrew University, Jerusalem. Mr. Ettinger has moderated the legal panel at Softbank's Seybold conferences, and has spoken at other conferences and expositions.